Voluntary Approaches to Agricultural Water Pollution Reduction


Soil erosion, nutrient loss, and the runoff of pesticides and other contaminants from America’s vast agricultural land base are the leading causes of water quality impairment in the United States. More miles of rivers and acres of lakes are impaired by overland agricultural runoff than by “point” sources such as industrial facilities, municipal sewage plants, and point source runoff from municipal storm sewer systems.

Congress chose to address point source pollution under the Clean Water Act using a regulatory approach with mandatory and prescriptive standards and permits. Agricultural runoff pollution, on the other hand, is managed via a state-led approach that is largely voluntary (albeit financially incentivized).

States use a broad array of voluntary approaches that allow individuals to choose whether or how to follow a course of conduct that could reduce the negative impacts of agricultural runoff on water quality. In this webinar we’ll discuss types of voluntary approaches to agricultural water pollution reduction, particularly focusing on the current state of water quality trading and adaptive management frameworks.


Time and Date:


 Wednesday, July 7, 2021

12:00 – 1:00 (EST)

11:00 – 12:00 (CST)


Register For The Webinar Here


Linda Reid, Principal Owner, Water 356, LLC.

Linda has effectively merged her lifelong love of Lake Michigan with her professional life as the owner of Water365, LLC, where she works collaboratively with individuals and organizations to support freshwater sustainability and climate resilience efforts through capacity development, technical consulting, and coaching.

Formerly the Executive Director of Southeastern Wisconsin Watersheds Trust (Sweet Water) and the Director of the University of Wisconsin-Whitewater’s Institute for Water Business, she has over 15 years of experience with industry, government, and academic organizations in the freshwater space, focusing mainly on policy and legal issues. Linda earned her Juris Doctor degree from the University of Arkansas School of Law and previously worked in the private sector as an attorney and in academia as a tenured associate professor teaching business and water law courses.

Linda has an adult son, Cale, who lives in New York, and a Whippet named Tadhg who lives with her in Milwaukee. She enjoys kayaking, beachcombing, riding her motorcycle, and traveling to Ireland.

Benjamin Edelstein, Marquette University School of Law.

Research & Materials:

Coming soon.